This was heard on NPR’s Marketplace on 9/24. Vivian Ho, Director of the Center for Health and Biosciences at Rice University’s Baker Institute for Public Policy, was talking about why retailers like Walmart are getting into the health care business. “…this is a way for them to get a piece of that slice….” This is an interesting one, as both phrases contain a word that the malaphor omits – “pie”. It is a congruent conflation of “getting a piece of the pie” and “getting a slice of the pie (or cake)”, both meaning to obtain a share of some benefit. Or maybe the speaker meant to get a really small share of something? Probably not, if it involves Walmart. You can hear the malaphor at 15:45:
A big thanks to David Barnes, who heard this one and shared a slice of the fun. @Marketplace @VivianHo
I think this is a mash up of “bigger piece of the pie” (share of something) and “sweeten the pot” (make something more desirable). Pie and pot are three letter words starting with p, increasing the confusion. Also in poker the pot is the collection of money to be won, often being divided in card games so that one may get a “share” of the pot. Thanks to Martin Pietrucha who heard this in a presentation.