Microsoft continues to cloudy the waterPosted: October 3, 2016 Filed under: Uncategorized | Tags: cloud the issue, expressions, humor, language, malaphor, malaphors, muddy the waters, words Leave a comment
The exact quote is “Microsoft continues to cloudy the water around their licensing schemes.” This was heard on a corporate training video discussing a technology where software use is either licensed via a traditional shrink-wrapped license or via a Service Provider Licensing Arrangement. It is a congruent conflation of “cloud the issue” and “muddy the waters”, both meaning to make something unclear. Certainly muddy water is cloudy, and hence the mix up. And as pointed out by the Magellan of Malaphors Mike Kovacs, who heard this beauty, readers should note the transmogrification of the word “cloud” to fit this malaphor. Score for Mike and extra points for using the word transmogrification in a sentence and for using the word correctly. This is like getting fouled on a three point shot that goes in and having the other team called for a technical.