In the essence of time
Posted: September 17, 2013 Filed under: TIME | Tags: blended idioms, expressions, humor, in the interest of time, language, malaphors, mixed idioms, time is of the essence, words 5 CommentsThis subtle malaphor is a mix of “in the interest of saving time” (in order to save time) and “time is of the essence” (meeting the deadlines is essential). Could have been spoken by a dyslexic lawyer. Thanks to Lin Sewell for sending this one in.
How about “In the nick of time”?
Before today, it was time was of the essence, not to be breached with the unimportant. From this day forward, the essence of time is of prime importance.
I just heard this in a meeting! I was on a conference and i’m sure my confusion was captured on video.
It’s a good one for sure.
Just heard this in a call and COULDN’T let it go! haha happy to know that it wasn’t me