Tone it back

On the youtube video, “Mechanics React to Sketchy Marketplace Ads” from the series Real Mechanic Stuff, the speakers suggested they needed to “tone it back”. This is a conflation of “tone it down” (make something less extreme or harsh) and “roll it back” (reduce the power or importance of something). “Reel it in” (bring in someone or something that one wants) seems to be on their minds, as they stumbled in thought and blurted that expression out shortly afterwards. You can hear the malaphor at 11:17 here:

Props to Doug Pietrucha for hearing this one and sending it in!