It landed with a dud

This one was overheard at a meeting.  Someone was describing a failed product launch.  It is a congruent conflation of “landed with a thud” and “a dud”, both meaning something that did not work as intended, or was ineffective.  Of course dud and thud rhyme and sound alike, likely the source of the malaphor.  A big thanks to Peter Hopkins who heard this one and sent it in.