It landed with a dudPosted: March 13, 2019
This one was overheard at a meeting. Someone was describing a failed product launch. It is a congruent conflation of “landed with a thud” and “a dud”, both meaning something that did not work as intended, or was ineffective. Of course dud and thud rhyme and sound alike, likely the source of the malaphor. A big thanks to Peter Hopkins who heard this one and sent it in.