Keep a pulse on that

A representative from The Arlington County VA VICAP (Virginia Insurance Counseling and Assistance program) was conducting a webinar on Medicare basics. In stressing the need to keep up on frequent changes in Medicare plans she told everyone to “keep a pulse on that”.  This is a mash up of “keep an eye on (someone/something)” (to monitor something or someone closely) and “keep (one’s) finger on the pulse” (be aware of current trends and happenings). Considering her audience, maybe the mixed phrase WAS intentional…. A big thanks to Bruce Ryan for hearing this one and sending it in!

This one reminds me of a Trumpaphor uttered before the 2016 election. It was so good it won the 2015 Malaphor of the Year Award. https://malaphors.com/2015/07/21/i-have-a-pulse-to-the-ground/


One Comment on “Keep a pulse on that”

  1. […] Keep a pulse on that. […]


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