I’ll keep this quick

The contributor of this malaphor received a political email asking for money from Lucas Kunce, who is running for the U.S. Senate in Missouri. The email opens: “Hey Barry — I know you probably got a lot of emails today from my team and others ahead of tonight’s big FEC deadline. So I’ll keep this quick. . . .”

This is a congruent conflation of “keep this short” and “make this quick”, both meaning to do something quickly or hurry up. Politicians seem to love this phrase. Check out this email from Hakeem Jeffries with the subject line “”We’ll keep this quick”.


A big thanks to Barry Eigen for spotting this subtle mashup and sending it in.


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